Transforming ideas into digital products

Onliner since 1993. Professional since 1998. Freelancer since 2004. And still passionate.

Creative Idea & Strategy

Inventive ideas for your campaigns in the web and social media – bound in digital strategies that help you to place your product or service successfully in the digital markets. Focussed on eCRM and personalization. Presented inspirational with Keynote, Powerpoint or Prezi.

Concept, UX-Design, Prototyping

Realizable concepts for digital products – understandable information architecture, and fully dynamic ux-designed prototypes for web and mobile with that developers can start at once. For better user experience, higher conversion rates and more sales. 

Content & Copytext

Web optimized copies and headlines for optimal usability and readability – on your website, your mobile app and for your social media activities. Efficient workflow setups and creative direction for highly complex project roll-outs in several languages.

Brands & Customers

Solving problems. Creating campaigns. Increasing sales. Improving usability. For:

Interone   DDB Tribal   Jung von Matt/next   ErsteElf   Denkwerk   Philipp&Keuntje   DLM Runmedia   Kuborgh   Saatchi&Saatchi   Pixelpark   Dolce Media

BMW   LEXUS   MINI   VW   BOSCH   XING   Qype   smaato    werweisswas   FAZ.net   Commerzbank   Eniteo   Comdirekt   Netbank   Santander   Payback   Vodafone   T-Mobile   O2   Entega   Condor   TUI   Sennheiser   hp Europe   Herlitz   kwizzme   Bertelsmann   OTTO   AXA

AUDI
BMW
Lexus
MINI
VW
Bosch
XING
Qype
smaato
kwizzme
werweisswas
FAZ.net
Commerzbank
Eniteo
Comdirekt
Netbank
Santander
Payback
Vodafone
T-Mobile
O2
Entega
Condor
TUI
Sennheiser
Herlitz
hp
Bertelsmann
OTTO
AXA
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Some selected works and projects

Some examples what I can do for you. Just contact me if you want to know more. 

XING – Paid Memberships Advancement

Since 2013 I’m supporting XING, the leading business network in the D-A-CH region, with improving and enlarging user experience for paid memberships and increasing sales – for web and mobile.

2013 - 2015 for XING Germany

BMW – eCRM Campaigns

Concept & copytext for several eCRM campaigns for new BMW models (i. a. BMW 2er Active Tourer, BMW 2er Gran Tourer, BMW i3, BMW X6): Mailings, landing pages, teaser integrations.

2011 - 2014 for Interone Hamburg

Finisher.club – Launch

Creating fine concept & prototype for a brand new event platform for runners. Going live until end of May 2015.

2015 for DLM RunMedia GmbH, Cologne

Lexus Germany – Copy Translations

Translating English web copies for car models, campaigns, newsletters and accessories and the Lexus Beyond Magazin into German language.

2010 - 2015 for David J. Thompson Copywriting

BMW – Personalization Engine

For the international relaunch of the BMW market website I conceived a personalization engine that manages the teaser publishing on the BMW websites depending on the users needs, data and behavior. 

2010 - 2011 for Interone Hamburg/Munich

BMW i3 Webcopy

German web copy for the BMW i models (BMW i3 & BMW i8) and the BMW i section at BMW.de. 

2013 for Interone, Hamburg

Spiegel Online – Mobile Games

Concept and prototyping for two mobile games: mobile version of a complex soccer betting game and a quiz game for the Olympic Winter Games 2014. 

2014 for ErsteElf, Hamburg

MINI Relaunch – Webcopy & Concept

Rough- and fine concept for some website sections (i. a. base framework, dealer section) for the MINI relaunch in 2010. 
Team lead copytext for the whole website.

2009 - 2010 for: Interone, Hamburg

kwizzme – Launch

Co-founding, creative direction, rough and fine concept for a brand new e-commerce platform (2011-2014).

2011 - 2013 for kwizzme, Hamburg

Westerwave – Idea and Realization

Idea and realization of a famous political fake account for the former German Minister for Foreign Affairs, Guido Westerwelle, who was well known for a really bad spoken English. This accounts got more than 100.000 Facebook fans and 10.000 twitter follower within 6 month and was mentioned in many German newspapers and blogs.

2009 - 2013 just for fun

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